The hybrid wars are intensifying this year, even as the market for Hybrids shrink.
Edmunds Inside Line reports, "The 2010 Toyota Prius will start at $22,750, including a $750 destination charge, when it goes on sale in late May. This is the first official confirmation from the Japanese automaker that its popular hybrid will be priced higher than the 2010 Honda Insight, which starts at $20,470 and went on sale March 24." But Toyota will make a move to counter the budget-priced Insight. "Toyota's pricing strategy includes the rollout later this year of the 2010 Toyota Prius I, a stripped-down base model that will start at $21,750." That is still more expensive than the Insight, but with the Prius returning 50 mpg to the Insight's 41, the value proposition may still make sense for many buyers.
The price cut means that Toyota has apparently abandoned plans to sell the 2009 Prius along side the 2010, as a more budget-conscious model. Autoblog notes that "Toyota's strategy in Japan was to keep the previous generation Prius in production to compete with the Insight on price. However, when we asked a Toyota spokesman in New York if the company evaluated the same option for the US, we were told Toyota decided against it."
The Prius will come in five trim levels, meaning that prices stretch from $21,750 to over $32,000.
Edmunds Inside Line reports, "The 2010 Toyota Prius will start at $22,750, including a $750 destination charge, when it goes on sale in late May. This is the first official confirmation from the Japanese automaker that its popular hybrid will be priced higher than the 2010 Honda Insight, which starts at $20,470 and went on sale March 24." But Toyota will make a move to counter the budget-priced Insight. "Toyota's pricing strategy includes the rollout later this year of the 2010 Toyota Prius I, a stripped-down base model that will start at $21,750." That is still more expensive than the Insight, but with the Prius returning 50 mpg to the Insight's 41, the value proposition may still make sense for many buyers.
The price cut means that Toyota has apparently abandoned plans to sell the 2009 Prius along side the 2010, as a more budget-conscious model. Autoblog notes that "Toyota's strategy in Japan was to keep the previous generation Prius in production to compete with the Insight on price. However, when we asked a Toyota spokesman in New York if the company evaluated the same option for the US, we were told Toyota decided against it."
The Prius will come in five trim levels, meaning that prices stretch from $21,750 to over $32,000.
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